One in eight American women will develop invasive breast cancer in her life, according to BreastCancer.org.
That’s a startling statistic, and it’s part of the reason that so many women are trained early on in how to do self exams of their breasts.
There’s just one problem: we all know how to sweep our breasts to check for lumps, but, until you actual have a tumor or lump, you don’t really know what you’re feeling for.
Enter a genius new awareness campaign called Know Your Lemons.
The centerpiece is a photo of 12 lemons in an egg carton. Each lemon looks a little different, and that’s because each lemon represents a different way that cancer might manifest.
Most importantly, it doesn’t just show you what cancer looks like, it gives you a relatable model that everyone understands — a lemon — and uses it to model how a lump or bump might feel to your hand during a self exam.
Scroll through to learn more.
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