When Miki Agrawal founded Thinx — the company that sells underwear that can replace tampons and pads — she got everyone talking about periods.
Now, she wants them to talk about bidets. The entrepreneur’s next project is Tushy, a startup selling bidet attachments that could replace toilet paper in homes across the U.S.
The problem is, Americans are weirded out by the bathroom fixture that cleans your butt with water instead of toilet paper.
Invented by the French and common across the rest of the world, bidets never caught on with the English, or their colonies in America, according to Agrawal. Then, when American soldiers saw bidets in French brothels during World War II, they associated them with immorality. Today, bidets are rare, if not unheard of, around the country. Read more…