South by Southwest is an emotionally confusing event. On one hand, there are many available tacos and cool things to see. On the other hand, you have to wait in line and people try to talk to you on the street.
It’s a lot to think about.
And as a SXSW first-timer, I had a lot of questions about what was happening around me — the lingo, the marketing stunts and, of course, when to make the daily transition from coffee to alcohol. Fortunately, I had time to think about all of this while I waited in line! Amazing.
Unfortunately, I did ask many of these questions out loud.