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What everyone’s been buzzing about at SXSW 2017


For 10 days in March, Austin becomes an interactive playground for inquisitive and tech-savvy folks from all over the world. During the SXSW Conference and Festivals​, big ideas about digital technology, design, culture and more come together, with inciting panels, speakers and sessions that push attendees to think deeper and push the boundaries of innovation.    

See what people have been buzzing about during this year’s festival and get a taste of SXSW for yourself.   

Smart clothes finally become a reality 

Iconic clothing brand Levi’s has teamed up with Google to create a revolutionary new jacket that weaves smart technology right into the garment. Google ATAP Technical Project Lead Ivan Poupyrev and Levi’s VP of Innovation Paul Dillinger discussed the process of innovating one of the oldest pieces of tech that humans have invented: fabric.   Read more…

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