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You probably shouldn’t fall for the viral story about Krispy Kreme’s name change

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You might have noticed on your calendars that April Fools’ Day — a.k.a. the worst day of the year — is fast approaching.

So when Krispy Kreme announced today it would be changing its name to “Krispy Cream” — a mere matter of days before April 1 — something didn’t seem quite right. 

A statement released by the company today said the company would now trade under the name “Krispy Cream” to avoid any further widespread confusion of the pronunciation of its name. The brand says Brits seem to think that Krispy Kreme is pronounced “Crème” rather than “Cream.” Hmm. Really?  Read more…

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