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Apple’s new Earth Day videos are the least Apple thing ever

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I’m laughing. While watching an Apple video. That’s not normal.

A typical Apple promotional video has a type: Clean, dispassionate, slightly British (thanks Jony Ive) and self-congratulatory. It’s not quirky, whimsical, or funny.

But each of the four short animated stories detailing Apple’s efforts to become a 100 percent renewable company and released just a few days before Earth Day, are unlike anything Apple has produced before.

What’s more interesting is that the audio is 100 percent true and, taken by itself, not particularly funny. But when combined with the hand-drawn animation from illustrator James Blagden the stories become whimsical and even a little odd. Read more…

More about Climate Change, Epa, Environment, Earth Day, and Apple
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