T-Mobile isn’t letting 420 mellow its fierce marketing war with Verizon.
In an effort led by famously outspoken CEO John Legere, the carrier poked fun at its larger rival for choosing to release its earnings report on the “holiest of high days.”
“This is the same company that’s made questionable decisions one after the other for the past four years and now finds itself losing customers to T-Mobile on a regular basis,” a company spokesperson wrote. “There’s really only one explanation… Verizon has been #VerHIGHzon this whole time.”
The company then proceeded to repeatedly post memes of the same image on that page for hours, cycling through various complaints about Verizon service and its business missteps. The whole undertaking seemed a bit obsessive and exhausting. Read more…