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This startup gives online shopping brands an IRL home

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What do you get when you cross a glossy fashion mag with a department store?

That’s essentially the nonintuitive question Bulletin co-founders Ali Kriegsman and Alana Branston inadvertently answered as they formulated their Y-Combinator-backed startup.  

The pair originally set out to create a “shoppable magazine” — an online publication that would showcase up-and-coming brands to potential customers. 

As that spark of an idea eventually evolved into the small chain of trendy brick-and-mortar stores Bulletin now runs, the business plan obviously drifted a bit. But the editorial roots are still evident in the company’s DNA. Read more…

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