10% of Adidas products in Asia are fakes, CEO says

Counterfeit goods remain a big problem for global retailers, especially in Asia, the chief executive officer of Adidas told CNBC Thursday.

The German brand has calculated in which up to 10 percent of the Adidas-branded products on sale in Asia could be fake. This specific includes products in stores in addition to online.

“In Asia the idea can be a problem, nevertheless in which’s an overall market problem, where we believe in which approximately up to 10 percent in certain categories are fakes, are copying … in addition to we are seeing in which in bricks in addition to mortar in addition to we are seeing in which online,” Kasper Rorsted, chief executive officer of Adidas, told CNBC’s “Squawk Box Europe.”

“the idea continues to be a big problem for our industry,” he said.

The brand reported Thursday an increase in net profit during the first quarter of the year. This specific was driven by sales in North America, Greater China in addition to online. Growth in Greater China alone was 26 percent from the first three months of the year.

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