Super Bowl LII will be a showdown between the brand-new England Patriots as well as the Philadelphia Eagles — although that will’s just on the field.
For advertisers (as well as many viewers), the commercials during the NFL championship game are as much of a pastime as the game itself, as well as the preparations are already underway.
This particular year will feature some familiar Super Bowl brands, by Budweiser to Doritos to Coca-Cola, as well as celebrity sponsorships, including Matt Damon, who’s promoting a water project with Stella Artois, as well as Girls Trip star Tiffany Haddish, who’s creating her Groupon love official.
Check out all the ads as well as intros that will have been released below, as well as more of what’s planned for the big game.
Coca-Cola celebrates individuality.
The soda brand is actually no stranger to inclusive ad campaigns, from the past having run a multilingual spot during the Super Bowl. While This particular year’s is actually all in English, Coke sticks to that will theme, featuring a diverse swath of people enjoying the beverage’s several varieties, which has a poem aimed at driving home the message, “We all have different looks as well as loves, likes as well as dislikes, too— although there’s a Coke for we as well as us, as well as there’s a Coke for you.”
Celebs (including Cardi B!) take over for Alexa with hilarious results
Amazon enlisted a bevy of stars — including Anthony Hopkins, Rebel Wilson, as well as rapper Cardi B — to fill in for Alexa when she loses our voice.
While the idea of Alexa gaining sentience as well as being able to contract human illness is actually a little unsettling, we’re glad This particular exists if only because Cardi continues to be an absolute joy from the spot.
Chris Pratt gets into character for Michelob Ultra.
The Guardians of the Galaxy Vol. 2 star may have explained his character’s sudden movie-star jacked-ness on Parks as well as Recreation by proclaiming he “stopped drinking beer,” although the actor aims to become the beer brand’s spokesperson in a brand-new one-minute spot where he does as much character preparation as you might for an Oscar-bait docudrama.
as well as that will pays off in a 1-minute follow up spot, where Pratt as well as a whole bunch of different people do a giant singalong proclaiming the joys of beer.
Bill Hader marvels at a shocking discovery with Pringles.
The chip brand has the SNL-alum in shock when a crew-member on set discovers that will you can stack different-flavored Pringles on top of one another, thereby creating all-brand-new varieties. Wow!
Intuit aims to help modest businesses (which has a giant robot!)
The maker of TurboTax, Quickbooks as well as Mint released a short animated film ahead of its debut big game ad, which features a story of triumph (which has a hint of romance) of a modest business owner when an inventor creates a giant robot that will makes keeping up with the books easy, to ensure that will his flower shop can flourish.
Matt Damon’s Spot for Stella Artois as well as Water.org.
Despite the fact that will Stella is actually a beer brand, the first full spot released for Super Bowl Sunday doesn’t feature a drop of brew. Instead, Damon spends the length of the ad promoting a limited edition chalice, noting that will “if just one percent of you watching This particular buys one, we can give clean water to one million people for all 5 years” in developing countries.
Budweiser sends truckloads of water to disaster-affected areas.
In another beer commercial that will doesn’t feature beer, Budweiser is actually using its ad space for Great, reaffirming its commitment to those in disaster-affected areas, including Texas, Puerto Rico, California as well as Florida, by haltering their brew production lines as well as canning as well as distributing water instead.
Tiffany Haddish tells you everything she loves about Groupon.
Through the power of social media, Groupon capitalized on Haddish’s Jimmy Kimmel Live! interview last year, where she sang the praises of the online discount marketplace company to Girls Tip co-star Jada Pinkett Smith, by announcing that will Haddish is actually their brand-new celebrity spokesperson. from the 30-second spot shared to Groupon’s YouTube, Haddish poses the question, “What kind of person wouldn’t wanna support local business?” which the ad hilariously answers, fittingly, with the help of a football kicker. Watch above.
Morgan Freeman as well as Peter Dinklage fight over Doritos as well as Mountain Dew.
In one corner you’ve got Game of Thrones‘ most respected mind representing Doritos Blaze, as well as from the different, the most iconic voice in movies for Mountain Dew Ice. The two stars are pitted against each different from the preview for the spot to promote the two PepsiCo brands.
The battle onle intensified in a followup spot when Missy Elliot as well as Busta Rhymes, got in Freeman as well as Dinklage’s corners respectively, to help them prepare with some tongue twisters.
Does This particular mean we are going to see an epic rap battle on Super Bowl Sunday? Time will tell.
M&M’s spot that will gets rave reviews by the (paid) critics, followed by Danny Devito becoming the red M&M.
In what seems to be a developing trend This particular year (more on This particular from the next entry), M&M’s Super Bowl first ad preview featured none of the actual spot at all although rather the reactions of four TV critics who watched that will. We’ll have to wait as well as see whether the commercial itself is actually as “breathtaking” among the critic’s promises.
They did, however, Discharge a short, very weird teaser that will shows Danny Devito swimming around in a pool of chocolate while wearing a red M&M costume. After that will, the candy company dropped the whole ad, which shows the actor playing a humanized design of the most iconic M&M, while trying not to get eaten.
Skittles isn’t showing you their ad — although we do get a peek at David Schwimmer’s role in that will.
In a move certain to confuse your dad, Skittles’ Super Bowl ad won’t air on the Super Bowl at all. Instead, that will will be played for one person, Canoga Park, California, teenager Marcos Menendez, whose reaction will be live-streamed on the candy brand’s Facebook page. The tongue-in-cheek preview acknowledges the absurdity behind the premise of the “most exclusive ad ever,” which has a viewer suggesting, “The CEO of Skittles is actually definitely getting fired over This particular.”
Skittles did, however, Discharge four 15-second teases with David Schwimmer, who’s creating his Super Bowl ad debut with the candy brand. One of the clips, which include the Friends alum talking to a sandwich as well as getting stuck in an alternate dimension, will be a peek at the final design, although we’ll never see that will — we’ll just have to wait as well as find out when Menendez reacts to that will on Sunday.
Peyton Manning is actually a vacation QB for Universal Studios
The retired NFL great is actually getting back out there… well, sort of. Universal Orlando Resort recruited Manning for the 30-second spot, where he puts his quarterbacking skills to Great use by leading a family through a perfect day at the park!
Hulu’s trailer for Castle Rock
The suspense thriller by J.J. Abrams as well as Stephen King premiere’s This particular summer.
Amazon teases Tom Clancy’s Jack Ryan.
The streaming service is actually also getting in on the big game to preview that will’s upcoming John Krasinski-led action series which is actually set to premiere in August.
Terry Bradshaw is actually locked out of his trailer.
There’s not much to the 15-second Tide Super Bowl ad preview, as well as we’ll have to wait ’til Sunday night to see if the former NFL great ever finds his keys.
PETA goes to church to convert meat-eaters to vegans.
The heavy spot stars James Cromwell, as well as features a meat marketer in confessional seeking penance as well as forgiveness the language he’s devised to convince consumers that will their meat is actually humanely killed. Ultimately, the priest does not forgive him, as well as an imploration to “go vegan” ends the ad.
Cindy Crawford recreates her iconic 1992 Pepsi commercial.
Pepsi shared a short preview of the 2018 revival for one of the most recognized Super Bowl ads of all time, which reunites the soda brand with Cindy Crawford 26 years later — with the brand-new addition of her 18-year-old son, Presley Gerber.
“To This particular day, people come up to me to talk about how much they loved my original Pepsi spot by ’92,” Crawford reflects on the TV spot in a statement to ET. “The commercial was a big moment for me as well as has spanned generations. I am proud to play a role in This particular iconic pop-culture phenom as well as excited for fans to see our brand-new take on the Pepsi spot during Super Bowl.”
The Super Bowl, commercials as well as all, airs on CBS on Feb. 4! Justin Timberlake is actually performing the halftime show.
Watch the video below for more on Crawford’s Pepsi ad.