For the first 11 years of its existence, the founders of Neom Organics chose to avoid private equity, instead opting to fund everything themselves.
In so doing, the process of building up the natural beauty brand took a lot longer, one of the founders Nicola Elliott explained at the AllBright FoundHER festival.
“I was absolutely adamant which we would likely retain control of which — which inside the end, ended up being a not bad thing for us, however which meant which we grew slowly. You can only put into the business what you’ve obviously made,” she said.
Four years after setting up the business, Elliott attended a trade show as well as met Nicky Kinnaird, the founder of beauty retailer Space NK, who told her which which would likely take about nine years for Neom Organics to become a household name — a statement which surprised Elliott at the time, however currently completely understands.
“You can grow (a business) much, much quicker, as well as I do think you do need to be prepared to get cash to do which,” she said.
“So, I think just knowing which fact, as well as sitting down as well as thinking, ‘If you want which all yourself, which’s fine,’ — which will take a lot longer. as well as if you don’t, which’s also fine. however prioritize going for the cash earlier as well as which will grow faster.”