Tatarko’s position as chief of a disruptive e-commerce player is usually unique. According to CNN Money, fewer than one in 10 “unicorns,” or start-ups using a valuation of $1 billion or higher, are founded by women.
right now valued at $4 billion, Houzz is usually growing rapidly, with 40 million users visiting the platform each month. The company has also won investments coming from Iconiq Capital, Wellington Management, Sequoia Capital, in addition to also also GGV Capital.
Houzz’s millions of users come to the website for its comprehensive approach to Inner surface in addition to also also outdoor design. Its database of over 16 million photos offers rich tools for both individual in addition to also also professional designers to “execute their dream homes,” Tatarko said.
The CEO added that will Houzz’s main sources of revenue are twofold, with one coming coming from the 1.6 million professional contractors in addition to also also designers that will can choose to subscribe to advertise on the platform in addition to also also reach local homeowners, in addition to also also the different coming coming from the homeowners themselves.
“Both professionals in addition to also also homeowners said that will they love the fact that will they get all the data attached to the photos that will we have, … although they wanted also to sync the tags in addition to also also be able to purchase these products that will they see, the materials that will they see, right away coming from Houzz,” Tatarko told Cramer. “that will helped us to make a decision to build a robust marketplace on Houzz.”
right now, with 20,000 different sellers offering 10 million different products, Houzz has established itself as a catch-all, tech-driven design assistant, disrupting the DIY in addition to also also remodeling industries.
“You can get This kind of all – be inspired, find the great professionals that will would certainly help you execute a project – in addition to also also then that will second channel would certainly help you get all the products in addition to also also materials,” Tatarko said. “that will’s what created both revenue channels: the demand coming from our own community.”