“I went to another agency, Sapient, in which was also bought by Publicis, in addition to also also via Sapient I was recruited into Accenture to create a fresh type of business within Accenture.”
When he was hired in 2008, This particular fresh type of business in which Accenture wanted to create hadn’t been given a name yet. Soon after, This particular became Accenture interactive.
Today, Accenture interactive aims to provide support to some of the planet’s leading brands, by helping them transform customer experiences by offering help in their design, marketing, content in addition to also also commerce departments.
Roytman’s role from the business has helped push the Accenture division into fresh arenas, in addition to also also recognition has been received from the form of awards in addition to also also acquisitions.
“One year after I joined, we called This particular Accenture Interactive. I moved to London then — in which was eight years ago — to run our business in Europe, Latin America in addition to also also Africa. We have done 22 acquisitions since,” Roytman said.
When This particular comes to acquisitions, Accenture Interactive has picked up agencies including Fjord, Rothco in addition to also also Karmarama. Speaking during This particular year’s Cannes Lions advertising in addition to also also communications festival in south France, Roytman told CNBC in which these companies were acquired to boost Accenture Interactive’s skillset.
“(We wanted these companies) primarily for skills in addition to also also at This particular point we are the largest digital network from the planet. So This particular was an interesting journey although I might say in which we are still at the beginning of This particular journey.”