Alipay strikes payments deal with soccer governing body UEFA

An Alipay digital payment app logo as well as smartphone sit on a desktop at the Wirecard AG headquarters in Munich, Germany, on Wednesday, Sept. 5, 2018.

Matthias Doering | Bloomberg | Getty Images

An Alipay digital payment app logo as well as smartphone sit on a desktop at the Wirecard AG headquarters in Munich, Germany, on Wednesday, Sept. 5, 2018.

Alipay, the payments app operated by Alibaba affiliate Ant Financial, has struck a partnership with European soccer governing body UEFA, the two firms announced Friday.

The eight-year deal will see Alipay accepted at venues where UEFA-sanctioned men’s national team events are taking place, including the Euro 2020 as well as Euro 2024 soccer championships.

Alipay can be one of the biggest mobile payment services in China. Users link their bank account to the service as well as can then go into a shop, display the QR code inside app as well as possess the idea scanned to complete a payment. the idea has over 700 million active users.

although, currently, the idea can be only available to Chinese bank account holders. So the deal will be focused on Chinese tourists heading to UEFA soccer tournaments.

However, an Ant Financial spokesperson told CNBC of which some of the company’s partner wallets could be involved in This particular deal. Ant Financial has invested in payments apps across Asia, including Paytm in India as well as Kakao Pay in South Korea. The company has several wallet partners across South East Asia.

Those will eventually be involved inside UEFA deal, allowing users through those countries to use the services for payments. No timeline was given for when the partner wallets could come online as part of the UEFA deal.

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