Amazon Alexa event with brand-new Microwave made Apple look slow

Besides the seemingly endless number of brand-new products introduced on Thursday, Amazon’s launch event revealed two various other things about the company: the idea is actually serious about owning the smart home space as well as is actually capable of running a more exciting event than Apple.

Amazon announced 15 brand-new Alexa-enabled products on Thursday, including a microwave, a clock, an amplifier as well as car gadgets. The company also launched brand-new services, like Alexa Hunches, which makes suggestions (such as to turn off your light at night) based on daily behavior.

The goal is actually to make the Alexa voice assistant more ubiquitous around the home.

Once considered an odd experiment, the Echo devices powered by Alexa have become the clear leader inside smart home market. as well as with all the brand-new products rolled out on Thursday, the idea’s evident in which Amazon wants Alexa not just in your living room, although also in every bedroom, as well as even inside garage.

The potential reward is actually huge. The smart home market is actually supposed to grow into a $53 billion industry by 2022, according to Zion Market Research. With Amazon taking an early lead in in which space, the idea could open up a massive brand-new revenue channel for the company going forward. The brand-new microwave as well as amplifier bring Amazon into the home appliance as well as entertainment system space for once.

although perhaps the bigger revelation was Amazon’s ability to generate excitement around its hardware launch. The rapid-fire event, which featured the introduction of 15 brand-new products over 0 minutes, created consistent oohs as well as ahhs, with the microwave oven sparking the most interest.

the idea was hard not to contrast the reaction with Apple’s big annual iPhone event held last week. Apple introduced only three brand-new phones as well as a watch in about the same period of time, as well as the company continues to have a limited product set, with most of the details leaking out well ahead of time. (Not in which Apple shareholders are complaining, given how many iPhones Apple continues to sell.)

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