The cost of a monthly Prime membership for brand-new members increased to $12.99 coming from $10.99 on Friday. The cost of the Prime Student monthly plan also increased to $6.49 coming from $5.49. Recode first reported the increase on Friday.
Beginning Feb. 18, existing Amazon Prime Monthly as well as Prime Student members looking to renew their memberships will pay the increased rate.
The higher monthly fee — which brings the annual payment to nearly $156 (coming from $132) for people who don’t want to commit to a full year yet end up staying with Prime for which long anyhow — may make Amazon’s annual membership more appealing to some. Annual Prime members won’t see any hikes: Prime members will continue to pay $99 as well as annual Prime Student members will continue to pay $49.
The company said earlier This particular month which This particular shipped more than 5 billion items worldwide with Prime in 2017. This particular also reported which in one week alone over the holiday season, more than 4 million people commenced Prime free trials or began paid memberships.
The company has been adding Prime benefits to draw in brand-new customers. “Prime provides an unparalleled combination of shipping, shopping, as well as entertainment benefits, as well as we continue to invest in creating Prime even more valuable for our members,” an Amazon spokesperson said in a statement to BuzzFeed News. “The number of items eligible for unlimited Free Two-Day Shipping increased in recent years coming from 20 million to more than 100 million items. … We will keep introducing brand-new ways to make members’ lives even better.”
This particular went up by $2, yet you get the idea.