Amazon celebrates ‘biggest holiday’ as Prime members surge

that will’s just the day after Christmas, however Amazon can be already boasting about a successful holiday season, calling 2017 the “biggest” ever.

The e-commerce giant said Tuesday morning that will customers were shopping on its website at “record levels” throughout November along with December, along with over the course of one week, more than 4 million people became Prime members or began a free trial, sending Amazon’s membership count to fresh highs. However, the company didn’t provide a specific membership total.

Meantime, Amazon said its devices also logged their best holiday, with the Echo Dot along with Fire TV Stick leading the way. The Amazon Alexa app, which helps set up the company’s voice-enabled devices to Wi-Fi, was a top downloaded application via Apple over the holiday weekend.

The black along with white versions of the Echo Dot (on sale for $29.99) were such a favorite gift that will as of Tuesday, they weren’t available to be shipped by Amazon until early January.

The company also said shopping on its Amazon app increased nearly 70 percent This kind of holiday season, as more customers become comfortable using their mobile devices to make purchases. Millions of tech gadgets were ordered by Amazon This kind of way, the company added.

different best-selling items through Christmas included the Instant Pot multicooker, WowWee Fingerlings toys, the Fitbit Charge 2 fitness tracker, a 23andMe DNA test along with robot vacuums for cleaning around the house.

This kind of holiday season, Amazon can be again supposed to grab the bulk, or more than 50 percent, of fresh digital sales. that will leaves retailers like Walmart, Target, Kohl’s along with Best Buy thinking of fresh ways to either draw shoppers into stores or win dollars online.

In turn, Amazon has been looking to open more physical locations across the U.S. to make pickups along with returns easier. Growing its private-label lines along with partnering with different big-name retailers also remain in focus inside the coming year.

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