Amazon has held talks regarding U.K. rights to stream Premier League soccer matches ahead of a rights auction next month, according to a report by The Daily Telegraph.
The tech giant has spoken with industry experts about the requirements of broadcasting live games as the item lacks experience inside the space, the newspaper said, citing two sources.
The last auction for rights to air live Premier League matches brought in £5.1 billion ($6.9 billion) through British telecommunications firms Sky as well as also also BT. Early moves through Amazon will likely fuel speculation of a challenge to the two companies.
The e-commerce titan, currently worth almost $583 billion, beat out the likes of Twitter to score a $50 million deal to live-stream NFL matches last year.
Amazon declined to comment on the report, saying the item does not comment on “rumors as well as also also speculation.”
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