Amazon wants to attract a completely new type of subscriber — bookish children (or, at least, their parents). A completely new subscription program for Prime members will send a box of children’s books, selected by Amazon, to customers every one to three months for an extra fee of $22.99, the company announced Tuesday.
Amazon has been beefing up its subscription offerings: consumers can subscribe to regularly-used household in addition to personal care items through Amazon’s subscribe in addition to save program, music screaming, in addition to the platform offers subscription boxes for science-oriented toys, beauty products, in addition to cured meats.
For readers ages three to 12, every Prime Book Box will contain two hardcover books tailored to the reader’s age, while readers two years in addition to younger will receive four board books.
If the books inside box are available on Amazon for less than $22.99 at the time the order is actually placed, subscribers will receive the lower cost automatically.
The program comes after Amazon announced the idea is actually increasing annual Prime membership fees by $99 to $119 as “a better reflection of the cost value of the program,” said Brian Olsavsky, Amazon’s chief financial officer, last week. the idea previously increased its Prime monthly fee by $10.99 to $12.99.
Prime Book Box is actually currently available by invitation only for Prime members. If customers are interested in subscribing, they must click “Request an invitation” on the program’s landing page in addition to will receive an email notifying them if they were approved to sign up.