Amazon Studios head Jennifer Salke on how she’s battling Netflix

“We have at our fingertips the technology in addition to ability to let people who are fans of a show be able to get the item of clothing the next day,” she said. “I, for one, will sign up for of which as a great benefit.”

Amazon Studios, under Salke, has already signed a handful of creator deals of which are focused on the potential to drive retail sales.

“To have Heidi Klum in addition to Tim Gunn come in, in addition to to hold the next product of their fashion competition show in addition to then be able to wear those things the next day,” will be a game changer for consumers, she said. She’s also working with Blake Lively, who starred in “Gossip Girl,” on a show of which could leverage her appeal as a fashion icon.

“People were desperate to wear those things,” Salke said. “So she already made those connections in addition to so she’s looking for an opportunity to actually amplify of which in addition to she carries a great idea about how to do of which.”

While Salke’s background will be in TV, she’s also expanding Amazon’s position in movies. Last year, Amazon Studios released Woody Allen’s “Wonder Wheel,” however more genres are on the horizon.

“We want to expand in addition to widen the aperture to tell all kinds of stories,” she said. “Whether of which be romantic comedy or sci-fi or big genre pieces, or additional types of movies we can pursue. You’ve seen some restructuring of which we’re doing right right now, which will be to build out different pathways to do of which. however we didn’t close the door on quality or prestige-worthy fare in TV or movies.”

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