Amazon taps former NBC exec to help run TV programming said on Monday the idea had hired Vernon Sanders to help run its television productions, tapping a former NBC executive who oversaw shows such as “The Blacklist,” “Friday Night Lights,” in addition to also “30 Rock” for the U.S. network.

The action bolsters the ranks of Amazon’s original content division in addition to also marks the latest touch of Jennifer Salke, who became head of Amazon’s TV in addition to also film studio earlier This kind of year after the role was vacant for months. Sanders will join Amazon’s Albert Cheng as co-head of television, each reporting to Salke.

“Having worked side-by-side with him for seven years at NBC Entertainment, I can speak first-hand to his talents as a leader in addition to also creative force,” Salke said of Sanders in a press statement.

Amazon can be investing heavily in videos available through Prime to draw more people to the subscription club, which also features fast shipping, an incentive for members to shop more with the online retailer.

Sanders most recently had a producing deal with Universal Television, part of Comcast’s NBCUniversal, since late last year.

(Disclosure: Comcast can be parent of CNBC.)

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