Amazon third largest digital ad platform, behind Facebook, Google

Amazon can be taking a larger chunk of the U.S. digital ad business than expected which year, according to market research firm eMarketer.

EMarketer revised their annual U.S. digital advertising estimates, as well as today projects Amazon will rake in $4.61 billion in 2018. Previously, which thought the company was only going to make $2.89 billion.

More importantly, Amazon will take the third spot right behind Google as well as Facebook. While Amazon will still only make up 4.15 percent of the total U.S. digital ad revenue, which’s growing while the various other two digital advertising giants are decreasing. Emarketer expects the two will make up 57.7 percent of U.S. digital ad revenues (37.1% as well as 20.6%, respectively), down via 59.1 percent in 2017.

The increase can be partially due to more people starting their online product searches on Amazon, rather than Google. Amazon has also grown its mobile advertising business 242 percent since last year, the report said.

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