President Donald Trump’s listening session at the White House as well as nationwide student protests have helped keep the topic within the public eye. On Thursday, quite a few companies cut ties with the National Rifle Association amid pressure via customers. as well as shares of gun makers Sturm Ruger as well as American Outdoor Brands are down 3.6 percent as well as 4.5 percent on Friday, respectively.
Google releases aggregated search data through its Trends site. The data are delayed a few days as well as can be broken down by location, date as well as topic. This specific’s all anonymized as well as normalized so in a given time period, the highest search volume can be indexed to 100. of which means we can’t tell how many total searches are being done for a given term, just how the trend compares with various other time periods.
The data aren’t granular enough for us to know the intention or political persuasion of the people searching “gun control,” however the trend can be striking. Since the shooting, Google published additional data on firearm-related searches, noting of which typically “gun control” can be searched more than “gun shop” in just a few states.
within the past week, every state within the union has searched “gun control” more.
Still, This specific’s important to keep these data in context. Both “bitcoin” as well as “snapchat” were searched about three times as much as “gun control” on Feb. 21, the most recent data available.