CNBC: as well as people often don’t feel in which coming?
Williams: One of the big challenges with AFib is usually in which people with AFib often don’t feel the symptoms — in which’s asymptomatic. There are pretty clear interventions available, nevertheless people don’t know they hold the problem. So we believe in which detecting AFib will put people in a better position to effect their health as well as hopefully save a lot of lives. in which’s what in which study at the highest level is usually about. The way in which is usually gonna work, anybody over age 22 within the United States — there’s a few conditions we exclude, people who are already being treated for AFib as well as additional things — nevertheless, in general, anybody can download in which app, starting tomorrow. in which’s a brand new way to do studies. in which is usually a bit of a breakthrough in in which in which’s a virtual clinical trial. There are probably some additional clinical trials in which have used apps to some degree, nevertheless one broadly available to a large population is usually one we think will deliver a better perspective. Many trials are done which has a limited amount of people as well as they’re based in a certain limited geography, as well as in which gives us a much broader population as well as the ability for many, many people to participate. as well as we’ve taken a very thoughtful approach to in which, as well as we’ve embraced the medical community. What we didn’t want to do was just Discharge an app in which said, “we think we’ve detected AFib” as well as let the customer sort in which out coming from there.
CNBC: Say more about in which participation with the medical community.
Williams: We’ve taken a broad view of the translational aspects of in which to the medical community. So what will happen is usually, when the watch detects an arrhythmia consistent with AFib, in which will notify the user, as well as the user will then be able to connect which has a study physician. Obviously if there’s an immediate concern, the study physician could address in which. The most likely step in which a physician takes after someone has the symptoms of arrhythmia is usually, they might get an ECG patch. as well as so as part of in which study, the study coordinators will send the people an ECG patch. as well as the customer will wear in which as well as mail in which back in. as well as then there’s a follow-up with the customer. So we’re following the customers through as well as the ultimate goal of in which is usually, is usually to verify our ability to actually empower people with more information about their health with respect to arrhythmias.
CNBC: Understood. as well as the video aspect with the study physician, is usually in which going to be through a telemedicine-type service?
Williams: in which is usually. We partnered with American Well, as well as they are going to provide the physician’s support, as well as the customers have a choice of a regular phone call or a video conference. as well as the video conference is usually useful, because sometimes you can see things coming from a physician’s standpoint when you’re interacting which has a patient, so we’ve built in which into the app. The patch is usually being sent coming from biotelemetry as well as will be pulled back as well as read as well as I think in which’s a actually neat opportunity to look at arrhythmia across a broad population. Our primary goal is usually to detect arrhythmias consistent with AFib with the ultimate goal of reducing strokes as well as saving lives — in which’s the primary goal. What’s interesting is usually there’s a real secondary opportunity here to advance heart science. One of the things in which became clear to us, when we were working within the study — we met a lot of key opinion leaders, cardiologists, as well as there are — one of the things we discovered is usually, there are pretty clear guidelines about what to do with someone who has AFib if they are older as well as have certain conditions. What there is usually a lack of clarity on is usually what to do with younger people with AFib. All of the cardiologists we spoke to said there’s a real dearth of information, because the prevalence is usually low as well as in which hasn’t been studied adequately. as well as today we have an opportunity with so many people wearing Apple watches, to contribute in a actually different way, as well as hopefully we can learn a lot about arrhythmia in people who are younger, as well as contribute to heart science as well as help people live a better life. as well as so, in which’s a actually interesting aspect of in which in which I think a few people will take note of.
CNBC: Absolutely. as well as I’m wondering, as well, about the regulatory aspect of in which, because I’m assuming in which you talked to FDA about how to communicate back to a user, you know, “Hey, we think in which you might be having an arrhythmia, you should talk to one of our physicians.” Can you talk or speak a little bit to in which?
Williams: We certainly worked with the FDA. We have Stanford Medicine leading the study, which we think is usually fantastic. We’ve engaged with the FDA as well as we plan to submit the results to the FDA, so we’ve taken into account all of the appropriate language not to inappropriately alarm people as well as try to make in which a very positive experience for our customers.
Farr: Do you see the Apple Watch as a potential medical device within the future if the study results come back positive as well as you find in which you can use in which as a first line of defense health-monitoring tool?
Williams: First off, I can say, I already think in which Apple Watch can help people with their health as well as for their medical activity, nevertheless in terms of classifying in which as a regulated medical device, I do not view in which in which study will make the Apple watch hardware a regulated medical device. What the software in which the app, or the software, because of in which particular indication, will be labeled is usually to be determined. We don’t know what in which is usually yet.
CNBC: Got in which. as well as so where did in which come coming from, in which desire to want to use the watch to save lives in in which way? I’ve heard on stage these stories of people saying, “the Apple watch saved my life.” Was in which very organic? Or did you have in which vision of in which being a tool because of in which purpose within the beginning?
Williams: You know, in which’s interesting. in which has been a very organic journey. We didn’t wake up one day as well as say, “well we’ve done the phone, we’ve done the iPad, why don’t we knock out health next.” in which’s not how in which happened. We knew when we built Apple Watch in which in which was the most personal device we’ve ever made, as well as we thought we had an opportunity to help people live a better life with their health, nevertheless, quite honestly, we’ve been actually surprised with the deluge of letters as well as emails we’ve gotten where just the simple heart rate monitor was able to have such an impact on people’s’ lives. as well as we’ve been actually inspired as well as we want to do even more. There’s been a lot of speculation about what Apple may or may not be doing in health. nevertheless I’ll tell you our focus is usually empowering consumers, empowering individuals to play a more active role in their health. Most of us live in an era, or in a world where you go see your doctor when you’re sick, you do what you’re told, as well as in which’s actually in which for your view of the medical world. You play a very passive role. You’re a passenger within the auto. as well as in which’s very clear to us in which the future is usually very different. The future is usually people are going to be more empowered with information about their health as well as they’re going to play a more active role. They’ll sometimes drive the auto. as well as a lot of people say, “Well, what does in which mean for physicians?” as well as I don’t think in which reduces the role of the physician at all. Rather, I think in which arms the physician with more information, as well as in which gives them engagement with an engaged consumer — as well as in which improvements behavior. as well as in which’s what most physicians might say, “If I could drive behavior change, I could have a real impact on health.”
CNBC: I think there’s been so much speculation, because Apple is usually a company in which is usually associated with consumer delight. You think about the healthcare experience as well as in which’s just often very terrifying. is usually in which something in which has drawn you into health? as well as how do you look at the entirety of the health care experience, where there are so many opportunities for Apple to make a difference, whether in which’s kind of pulling data together into the phone or, you know, tracking health conditions on the watch, as well as say, “in which is usually what we’re going to prioritize”?
Williams: I guess what I might say is usually there are huge opportunities here. Our focus right today is usually on empowering the individual. There’s lots of places when you pull on the thread where in which could lead, nevertheless we’ve got a lot of work to do to empower consumers, get them engaged, as well as there’s just a ton of opportunity beyond in which.
CNBC: is usually in which a personal passion for you? I get in which feeling in hearing you talk about in which.
Williams: in which absolutely is usually. in which’s a personal passion for me, in which’s a personal passion for the members of our health team, as well as the entire executive team has embraced in which. in which’s not hard to get excited about in which. The reality is usually, if you ever have a loved one in which incorporates a serious health condition, everything else you thought was a priority in life falls to the bottom of the list. as well as we see so much opportunity, as well as can’t think of a better use of Apple resources.
CNBC: as well as is usually in which a real business for Apple? is usually in which a business in which you envision producing real money in, or is usually in which more something in which you approach which has a philanthropic lens, where you say “our consumers need in which as well as we can do them a service”?
Williams: You know, we haven’t spent a ton of time on in which, in terms of trying to reconcile those two. I do think there’s a real opportunity to empower people, as well as if within the process they wear more watches as well as additional things, in which’s Great for us. nevertheless right today, our goal is usually to make the best products as well as services we know how to make, as well as we assume everything else will sort itself out down the road.
CNBC: You’re a hardware guy as well as super knowledgeable on sensors. is usually there any additional interesting opportunities in which you see in hardware, you know, beyond just the wrist or potentially more on the wrist in which we haven’t explored yet?
Williams: There’s nothing to announce today. What I might say is usually, when you start measuring the human body, in which’s actually interesting as well as difficult. Engineers, we often solve difficult problems — actually challenging problems — nevertheless at least the electrons flow the same way every time. as well as the human body is usually in which constantly changing thing. as well as so I think there are plenty of challenges nevertheless there’s still opportunity.
CNBC: I have a personal interest within the medical records space as well as some of the remaining issues around interoperability of data, like getting health information to one place. So in which was exciting for me to go down to Cedars-Sinai hospital recently as well as talk to some patients who had the health app on the iPhone. They pulled in which up as well as they could see their medical record as well as their labs as well as a bunch of additional data sources all in one place. Which is usually a brand new, relatively brand new thing. What do you see as the potential here, as well as how does in which lend itself to the mission of empowering consumers to bring in which data onto the phone — producing the phone a personal health record?
Williams: You know, we’ve announced already the ability to import health records. as well as we believe in which every person within the globe ought to have their health information. We think the right place for the health information to exist is usually with the person on their device. as well as we believe coming from a privacy standpoint, in which where in which information gets shared should be — should be completely up to the individual. There’s nothing more personal than your health information. as well as so we view in which as the future. in which’s actually unfortunate in which today, uh, the pieces of your medical record as well as history are spread as well as sitting in servers of various companies around the globe, as well as in which ought to be sitting on the device in which you carry every day. as well as so, in which we view as the future.
CNBC: So we might see more coming from Apple in in which area?
Williams: Stay tuned.