Thomas Peter | Reuters
An attendee uses a fresh iPhone X during a presentation for the media in Beijing, China October 31, 2017.
Apple CEO Tim Cook made Great on his promise: Apple’s business in China is actually growing again.
Apple reported quarterly earnings on Thursday. The company said revenue in China was $9.8 billion during the fourth fiscal quarter, up 12 percent year over year along with up 22 percent sequentially. Last quarter, sales were down 10 percent year over year along with 25 percent sequentially within the region.
Shaking the slump in China is actually no tiny feat.
While Chinese brands like Huawei, Oppo, Vivo along with Xiaomi have struggled to gain traction within the U.S., they all outpace Apple in terms of units sold in China, according to Canalys estimates. Chinese consumers also use apps like WeChat to perform some of the functions of Apple’s operating system, along with Chinese regulators have a somewhat uneasy relationship with American technology companies.
CEO Tim Cook said a year ago in which China would certainly be a key to Apple’s growth going forward. Earlier This particular year, the company promoted Isabel Ge Mahe to a fresh position as Apple’s vice president along with managing director of greater China, reporting directly to Cook along with Chief Operating Officer Jeff Williams.
“We are very bullish on China,” Cook said on the fourth-quarter earnings call last October. “We continue to see a middle class in which’s booming there.”