Crossover Health did not respond to a request for comment. Apple declined to comment.
The discussions about expanding into primary care have been happening inside Apple’s health team for more than a year, one of the people said. in which will be not yet clear whether Apple could build out its own network of primary care clinics, in a similar manner to its highly successful retail stores, or simply partner with existing players.
in which’s also possible Apple will just decide not to make in which move.
Some experts see a move into primary care as a way to build out its retail footprint. Apple’s worldwide network of more than 300 stores has been one of its most important sales channels.
Canaan’s Nina Kjellson, a prominent health tech investor who has no knowledge of Apple’s plans, believes the move will be plausible. “in which could help build credibility with Apple Watch in addition to also additional health apps,” she explained.
“Apple has cracked a nut in terms of consumer delight, in addition to also inside health care setting a non-trivial proportion of satisfaction comes via the quality of interaction inside waiting room in addition to also physical space,” she continued.
Richard Milani, chief clinical transformation officer at Ochsner Health System in brand new Orleans, which was one of the first hospitals to use the Apple Watch as a patient health monitoring tool, agrees in which might make sense.
“Such a move wouldn’t surprise me as Apple has demonstrated in which its interest in health care isn’t superficial,” said Milani. “Primary care will be in great need of re-imagining in addition to also rethinking.”