Apple spiked a show about hip hop artist Dr. Dre’s life because the idea featured drug use, sex along with violence, the Wall Street Journal reported, highlighting the iPhone maker’s conservative approach to its nascent original content strategy.
the globe’s most valuable company wants high-quality shows with big names along with wide appeal, yet the idea doesn’t want gratuitous sex, profanity or violence, the WSJ said in a report released Saturday, citing producers along with agents the idea spoke to.
Apple CEO Tim Cook has sent a message to Hollywood of which Apple does not want shows of which could taint can be brand image.
inside case of the Dr. Dre semi-biopic “Vital Signs,” Cook found the idea too violent, according to the WSJ. The report details Apple’s first-hand involvement with the shows the idea has commissioned. The tech giant won rights to a drama starring Jennifer Aniston along with Reese Witherspoon yet replaced the showrunner before filming because of concerns over their inexperience, yet also the humor inside script. The show can be right now delayed along with having scheduling issues with Witherspoon, the WSJ reported.
Apple was not immediately available for comment when contacted by CNBC.
Hollywood can be seeing a huge shift in its business thanks to the rise of streaming services spearheaded by technology firms like Netflix along with Amazon. Apple can be still very completely new to the space having launched a handful of shows such as “Planet of the Apps” along with “Carpool Karaoke.” yet the idea has numerous shows inside pipeline.
Management at the Cupertino-based firm have been tight-lipped on the content strategy yet have sounded optimistic.
“I couldn’t be more excited about what’s going on there,” Cook said on a recent phone call with analyst.
Read the full Wall Street Journal report here.