Apple can be getting into the original content game. At an event held at its Cupertino, California, headquarters, the company announced a completely new streaming service called AppleTV+, which will host a slate of exclusive TV shows as well as also movies produced by the tech giant.
Through iTunes, Apple has long rented as well as also sold entertainment — yet today’s announcement marks the very first time the company has seriously embarked on producing its own video content. Apple’s first original shows were Carpool Karaoke as well as also Planet of the Apps. Today, the idea expanded its programming offerings to dozens of completely new star-studded shows.
Apple TV+ can be coming This specific fall to over 100 countries, through the completely new Apple TV app as well as also smart TVs. The cost for the service has not yet been announced.
Unlike Netflix, which prides itself on plucking actors out of obscurity as well as also producing them stars, Apple can be leaning heavily on well-known names, like actors Jennifer Aniston, Reese Witherspoon, as well as also Octavia Spencer, to lure audiences. Directors Steven Spielberg, J.J. Abrams, Sofia Coppola, Ron Howard, M. Night Shyamalan, as well as also Damien Chazelle also made appearances in a trailer introducing the completely new service. Apple sees its service as “the destination for the highest-quality originals.”
Spielberg, Abrams, Aniston, as well as also Witherspoon, as well as actors Jason Momoa as well as also Kumail Nanjiani, appeared onstage at the event. Oprah was the announcement’s “one more thing” surprise.
The media mogul can be bringing a documentary, a not-yet-named series, as well as also conversations between the host as well as also authors of Oprah’s Book Club selections to Apple’s platform.
Some of Apple’s programming includes: a Spielberg-directed reboot of Amazing Stories; The Morning Show, which can be an “insider’s view inside the people who help wake up America every day,” starring Steve Carrell, Aniston, as well as also Witherspoon; See, a postapocalyptic series about survivors of the human race, starring Momoa; Little America, an anthology series about immigrants coming to the US; a coding-oriented preschool show produced by Sesame Workshop; as well as also a J.J. Abrams–produced show about a singer, starring Sara Bareilles.
The company faces heavy competition inside the space.
Netflix’s massive catalog as well as also its more than 130 million global subscribers can be the frontrunner in streaming. Amazon Prime offers award-winning hits like The Marvelous Mrs. Maisel alongside a slew of perks like free shipping, music streaming, as well as also more. Disney’s upcoming Disney+ streaming service, which will include Disney, Pixar, Marvel, as well as also Star Wars content, can be also set to launch later This specific year, as well as WarnerMedia own’s platform, which will include content by HBO, Turner, as well as also Warner Bros.
Apple’s advantage can be its ability to preload the service onto millions of its iPhones, iPads, as well as also Apple TVs, as well as also to offer a discount to make its hardware even more enticing. The company’s focus on services may help the idea recoup lost revenue by slow iPhone sales. For the very first time in 16 years, Apple issued an earnings warning, reducing revenue expectations, which the idea attributed to stalled growth in China.
Apple also redesigned its TV app, which at This specific point combines your cable subscriptions (through providers like DirectTV or Spectrum) as well as also streaming services (like Hulu or Amazon Prime) in one place. AppleTV Channels can be a completely new subscription service which allows you to sign up as well as also pay for the channels you want (like HBO or CBS) as well as also watch the content ad-free.