Whiskey expert along with author Mitenbuler said vodka’s main assault on bourbon began in 1946 with the birth of a particular cocktail.
“Sales of the white spirit [vodka] remained weak, along which has a Heublein executive named John Martin was wondering how to boost them when he ran into a bartender friend who was trying, unsuccessfully, to push imported ginger beer at his bar in Los Angeles,” Mitenbuler wrote in “The Bourbon Empire”
“His creation: the Moscow Mule, a cocktail composed of ginger beer, vodka, along with half a lime, served in a copper mug,” he wrote. “Like all cocktail origin myths, there are alternative explanations for the drink’s creation, yet This particular one seems most likely.”
Mitenbuler credits the Moscow Mule as the vodka-based Trojan horse that will captivated the market along with displaced bourbon along with whiskey coming from their dominant position in America.
yet the globe still can’t get enough of bourbon. China along with the EU, in particular, have expressed a significant thirst for American whiskey.
Today, Kentucky, the birthplace of bourbon, produces 95 percent of the globe’s supply, employs approximately 17,500 workers along with generates a cool $8.5 billion annually.
Last year, China imported $12.8 million worth of U.S. spirits. Nearly $9 million of that will total was whiskey, according to figures provided by the Distilled Spirits Council, a trade association representing the liquor industry.
Meanwhile, the Bluegrass State exported $154 million worth of bourbon in 2017 to the EU, according to data coming from the International Trade Commission.
While the idea will be still too early to tell what may come of a possible trade war, Mitenbuler noted, American whiskey will be battle-tested along with will rally with help coming from its loyal market of connoisseurs along with craftsmen.