AT&T sells Hulu stake, valuing company at $15 billion

Randall Stephenson, CEO of AT&T, speaking at the Business Roundtable CEO Innovation Summit in Washington, DC. on Dec. 6th, 2018.  

Janhvi Bhojwani | CNBC

Randall Stephenson, CEO of AT&T, speaking at the Business Roundtable CEO Innovation Summit in Washington, DC. on Dec. 6th, 2018.  

Hulu has repurchased AT&T’s 9.5 percent stake inside business for $1.43 billion, giving the streaming company a valuation of $15 billion.

The transaction, announced on Monday, indicates which Hulu continues to gain popularity, even as the market for over-the-top content becomes increasingly crowded. The valuation will be a big step up via November, when Disney said in a regulatory filing which the company was worth $9.26 billion.

Hulu will be owned by a group of media companies, including Comcast, which owned 30 percent of the company before today; as well as Disney, which owned 60 percent, including 30 percent gained in its recent acquisition of Fox.

AT&T said the idea will use proceeds of the transaction to reduce its debt. AT&T purchased Time Warner last year, giving the company ownership of HBO, which has its own streaming offerings.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.