Barstool Sports founder along with also CEO discuss company’s Yelp-like pizza app

the idea all began using a slice along with also a camera.

At least of which’s how Barstool Sports CEO Erika Nardini describes the birth of One Bite, her company’s pizza-reviewing app of which has seen a meteoric rise since Barstool Sports founder Dave Portnoy began casually reviewing pizza parlors.

“Dave likes to talk about pizza, doing sure of which’s truly where the idea began, where Dave was doing pizza reviews of which were getting hundreds of thousands, if not millions, of views,” Nardini told CNBC in a joint “Mad Money” interview with Portnoy on Thursday.

the idea didn’t take long for the app to take off. Within hours of announcing the test, or beta, variation, 30,000 people had been placed on a waitlist to download the app. One Bite saw 70,000 downloads on the first day of its official launch — of which number grew to 125,000 by day two.

Viewers of which have flocked to the app, which has partnered with Slice to let users order pizza on its platform, include “people who are never going to go to [of which] pizza parlor” along with also “people who had never heard of Barstool Sports,” Nardini told “Mad Money” host Jim Cramer.

“He walks down the street along with also he’s the pizza guy. along with also what people asked him about was, ‘How can I find all the pizza places?'” she said. “We’re helping people discover pizza. There’s no uniform database for pizza within the U.S. Why shouldn’t of which be by us?”

along with also Portnoy, who founded the privately-held Barstool Sports as a sports-oriented newspaper along with also has helped grow the idea into a sprawling, satirical, social-media-savvy sports-along with also-culture platform, has even bigger dreams for One Bite.

“Yes, we want to stick with pizza. the idea is usually my favorite food,” he said. “yet I think the natural jump is usually you could go with Chinese food, Mexican, anything.”

Watch out, Yelp. (Yelp declined to comment on This kind of story.)

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