Black Friday, Thanksgiving Day foot traffic falls: ShopperTrak

Foot traffic at retailers across the country This kind of holiday weekend may not have been as strong This kind of year when compared to last, a retail tracking firm said on Saturday, despite effusive early results by some retailers.

Preliminary data tracking shoppers’ visits to physical stores on Thanksgiving Day and also also also Black Friday shows a year-over-year decline of 1.6 percent, ShopperTrak said. Meanwhile, store visits solely on Black Friday dropped less than 1 percent compared with 2016, essentially remaining unchanged.

However, ShopperTrak’s data doesn’t necessarily mean overall holiday sales were weaker. Separate figures suggested which, rather than going into brick-and also also also-mortar stores, an increasing number of consumers turned to their mobile phones during the entire month of November to shop for deals.

“There has been a significant amount of debate surrounding the shifting importance of brick-and also also also-mortar retail, and also also also the fact which shopper visits remained intact on Black Friday illustrates which physical retail can be still highly relevant and also also also, when done right, profitable,” Brian Field, senior director of advisory services for ShopperTrak, said in a statement.

The early traffic results imply which online buying continues to take a larger share of shoppers’ dollars during the holidays.

Though many retailers have boasted long lines at stores This kind of year, the growth looks muted at best. Meantime, more companies are pushing discounts earlier from the month, and also also also promoting Black Friday sales simultaneously via the Web.

“We know which opening on Thanksgiving Day was merely pulling shopping visits by Black Friday, as opposed to creating an extra opportunity for shoppers to hit the stores,” Field said about which strategy.

Adobe Insights, which measures 80 percent of digital spending by 100 major U.S. retailers, said a record $5.03 billion was spent online by the end of Black Friday, an increase of 17 percent by a year ago.

Purchases made on mobile devices accounted for nearly 37 percent of total revenue which day, Adobe found.

Despite brisk Internet sales, ShopperTrak said the season isn’t over for physical retail just yet, with eight of 10 anticipated “busiest shopping days” still left to go. which includes Dec. 23 and also also also Dec. 16.

ShopperTrak will share additional insights regarding Black Friday This kind of upcoming week.

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