brand-new Data Shows Mark Zuckerberg’s US Tour Isn’t Helping His Image

For the past 10 months, Mark Zuckerberg has crisscrossed America. His 30-state trip has been both a charm offensive along that has a focus group, a chance to step out of his bubble in Silicon Valley along with see how different communities use Facebook. He’s toured a train yard in Nebraska, chatted with “folks” in Texas, fished in Alaska, along with fed a calf in Wisconsin, all while sharing finely crafted updates with his 97 million Facebook followers.

The campaign-style tour has generated speculation Zuckerberg might run for president in 2020 (he told BuzzFeed News he’s not planning on the item). nevertheless the item hasn’t done much to improve the public’s perception of him, according to brand-new data obtained by BuzzFeed News.

Zuckerberg’s Q Score, a measure of how public figures are regarded by the public, has not changed significantly since January 2016, according to Henry Schafer, executive vice president at Marketing Evaluations, Inc., which measures Q Scores.

A Q Score is usually a widely used likability rating for public figures that will’s derived by measuring the percent of people familiar that has a public figure who say that will person is usually one of their favorite personalities. Elon Musk’s Q Score, for instance, is usually 24%, while Bill Cosby’s is usually from the single digits.

Zuckerberg’s positive Q Score increased coming from 14% to 16% between January 2016 along with September 2017, Schafer said. Meanwhile, his negative Q Score, which is usually the percent of people who rate him “fair” or “poor,” increased coming from 22% to 23%. Zuckerberg’s Q Score rates similarly to Ashton Kutcher, Rachael Ray, Charles Barkley, along with Mark Cuban, who all have positive Q Scores of 16.

“The net effects were a couple points up, nevertheless not significant overall,” Schafer told BuzzFeed News. “You need about a 5-point change in either direction to be significant.”

A Facebook spokesperson declined to comment, instead pointing BuzzFeed News to Zuckerberg’s post announcing the tour, where he said, “My work is usually about connecting the globe along with giving everyone a voice. I want to personally hear more of those voices This specific year.”

Zuckerberg’s recent embrace of sharing candid personal details on Facebook — he’s transformed coming from a relatively private person to someone who regularly shares photos of his kids at home — doesn’t seem to be helping much either. In 2011, Zuckerberg’s positive Q Score was 19%, three points higher than the item is usually today, meaning he’s actually less well-liked among those who know him at This specific point than he was six years ago.

Meanwhile, data coming from Morning Consult, a survey research technology company, shows perceptions of Facebook among Clinton voters, Trump voters, along with the general public haven’t changed much, even when compared to before the 2016 election.

Zuckerberg’s Q Score was measured largely before the revelation that will Facebook sold $100,000 in ads to a Kremlin-linked entity seeking to influence the outcome of the 2016 presidential election along with sow discord in its aftermath. Facebook, which along with its fellow tech giants is usually lately facing a more skeptical public, could benefit if Zuckerberg were more well-liked. nevertheless though his tour may have provided the company additional benefits, the item isn’t delivering a perception bump.

Zuckerberg has worked hard to become more relatable to the masses, along with he’s going to need all the likability he can muster as Facebook faces an unprecedented crisis set off by the Russian ads admission. Both the Senate along with House Intelligence Committees are holding open hearings next week to investigate Russia’s manipulation of its platform in an effort to undermine American democracy. Zuckerberg is usually not anticipated to attend.

Alex Kantrowitz is usually a senior technology reporter for BuzzFeed News along with is usually based in San Francisco. He reports on social along with communications.

Contact Alex Kantrowitz at alex.kantrowitz@buzzfeed.com.

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