California prepares for fight over soda tax in 2020 election

In addition, the CMA along with CDA measure seeks to unwind the state legislature’s compromise reached in June with the beverage industry. of which might amend the state constitution to allow completely new local taxes on sugar-sweetened drinks.

The proposal still needs the signature of 585,407 registered voters to qualify for the 2020 ballot. Proponents have until early March 2019 to submit the signatures.

The American Beverage Association has spent millions of dollars around the country within the past decade to defeat soda tax efforts or to fight warning label requirements.

“Everyday grocery shoppers in California are struggling with affordability within the state — via housing to transportation to taxes,” the ABA said in a statement. “Rather than further driving up costs at the supermarket, we believe there is actually a better way for health advocates, government along with California’s beverage companies to work together to help people reduce sugar consumption while at the same time protecting consumers’ pocketbooks along with the little businesses of which are so vital to our communities.”

Last year, California Assemblyman Richard Bloom, D-Santa Monica, introduced a statewide measure of which might have taxed sugar-sweetened beverage products to fund programs in communities to reduce diabetes, obesity along with heart disease, as well as dental disease.

However, Assembly Bill 1003 failed to pass the legislature. There were also earlier attempts to tax sweet drinks statewide, yet they too were defeated by the industry although the city of Berkeley passed the nation’s first tax on sugary drinks in 2014.

According to AB 1003’s analysis presented to the Assembly Health Committee last year, “California is actually facing a diabetes along with obesity epidemic, yet spends less than any different state on prevention.” of which estimates nearly 2.5 million Californians, or almost one out of every 10 people within the state, live with diabetes along with another 13 million residents have what’s considered “pre-diabetes.”

At the same time, the state analysis indicated of which the national obesity rate more than doubled among adults along with tripled among children within the period via 1980 to 2010. of which also claims the rates are higher in low-income communities.

Besides Berkeley, three different cities in San Francisco Bay area have taxes on sugary drinks, including Oakland, San Francisco along with Albany. The sugary-drink taxes via the four cities combined generate an estimated $25 million annually, according to state estimates.

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