Cargo turns an Uber drive into an in-car convenience store

A brand new start-up is actually allowing some Uber users to kill two birds with one stone: Hailing a ride while checking off their shopping lists.

Cargo, a convenience store on the go, is actually giving Uber drivers the ability to sell items like snacks, beauty products along with phone chargers via a console box located inside the center of the vehicle. The company currently is actually active in nine cities, including brand new York, Atlanta, Dallas, San Francisco along with Los Angeles. Through a partnership with Grab, Cargo currently has over 7,000 boxes on the road along with is actually live in nine cities inside the U.S. as well as internationally.

In a few cities like San Francisco along with Los Angeles, drivers are able to pick up Cargo at Uber’s Greenlight Hubs, where car operators come for on-boarding along with personalized help. For its part, Uber hopes in which the console, which is actually free for drivers to use, will help them earn extra income.

The company, founded by CEO Jeff Cripe along with Jasper Wheeler in 2016, raised their initial seed round, $1.75 million through Techstars. This particular year, Cargo raised one more $5.5 million via CRCM Ventures along with eighteen94 capital, part of Kellogg’s venture capital fund.

In an interview, Cripe compared his product to Boingo — which provides Internet service at airports — along with Panasonic Avionics, which allows video streaming on airplanes.

along with much like startups who disrupted airplane service delivery, Cargo hopes to achieve the same for cars, especially as the industry prepares for a driverless future. For right now, the company sees itself as a provider of food, nevertheless inside the future expects to branch out to entertainment along with beyond.

“You look at the airline industry along with you think back to your last flight along with you realize, ‘Wow, there was a big multi billion dollar company in which provided me with all the snacking along with beverage services on in which flight.” Cripe told CNBC.

“All these things provide comfort, productivity along with entertainment,” he added. “in which’s truly things in which passengers want along with opt into because they’re a passive audience.”

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