CBS should hire a woman as fresh CEO: suggestions by industry insiders

Getting a chance to lead one of the four major broadcast networks — NBC, CBS, ABC or Fox — is usually rare. A woman has never had the CEO spot at any of them.

that will should change, as well as also CBS Corp. should be the company that will adjustments the item.

CBS started out a search for a CEO after Les Moonves departed following sexual misconduct allegations.

Joe Ianniello, Moonves’ chief operating officer, is usually acting as the company’s interim CEO while Dick Parsons, the company’s interim chairman, is usually leading the effort to decide on a full-time replacement. CBS has spoken with executive search firms Heidrick & Struggles as well as also Spencer Stuart to help with the search, which will kick off in earnest within the next few weeks, according to people familiar with the matter who declined to identify themselves because the process is usually private. A CBS spokesman declined to give a timeline on the search process, though people familiar with the matter expect a decision by early 2019.

The search will be methodical, as many of CBS’s directors are fresh as well as also have to figure out what the company should do next. Controlling shareholder Shari Redstone named six fresh independent directors in September after the Moonves scandal. These board members need to familiarize themselves with the company as well as also determine a strategic direction: should CBS stay as a standalone company or buyer of smaller media companies, or should the item look to sell? The answer will inform the CEO search.

Whichever way they go, selecting a female executive for the job might have obvious as well as also immediate positive effects on a company culture that will has been mired in sexual misconduct scandals.

In addition to Moonves, “CBS that will Morning” co-host Charlie Rose lost his job after The Washington Post reported eight women said he sexually harassed them. Three women have subsequently sued him as well as also CBS News, which they claim knew about Rose’s behavior for decades. Jeff Fager, the former Chairman of CBS News as well as also former Executive Producer of “60 Minutes,” also lost his job after threatening a reporter for looking into allegations of sexual harassment against him.

Hiring a woman might also break a particularly resistant glass ceiling. Very few media companies are run by women.

There are many viable candidates — too many to list here. although CNBC spoke with some current media executives about who they’d recommend for the job:

  • Anne Sweeney. Sweeney was the former co-chair of Disney Media. Prior to that will, she was the president of the ABC Television Group as well as also president of the Disney Channel. She’s also been CEO as well as also chairman of FX Networks by 1993 to 1996 as well as also had a variety of roles at Nickelodeon. She has experience helping to lead a broadcast network (ABC) as well as also cable channels, giving her an experience overlap with CBS Corp., which owns the network, Showtime, half of the CW as well as also various other smaller cable networks, among various other assets. She’s also on the board of Netflix, giving her a window into the company that will’s most responsible for the enormous transition happening in traditional media.
  • Nancy Dubuc. Dubuc became Vice Media’s CEO earlier that will year after leaving her post as A+E Networks president as well as also CEO. Vice may have made a similar cultural decision to select a woman as CEO after accusations of sexual harassment were revealed by The fresh York Times. Contractual issues with Dubuc’s recent hiring may make poaching her difficult for CBS. although Dubuc’s leadership within the top position puts her on a short list of qualified candidates.
  • Susan Wojcicki. The CEO of Google’s YouTube since 2014 is usually already one of the most powerful people in media, as well as also may see the top spot at CBS as a demotion, given that will YouTube’s theoretical standalone valuation — $0 billion according to a JPMorgan estimate — dwarfs CBS’s. although the allure of running all aspects of a company could be tempting.
  • Indra Nooyi. The former PepsiCo CEO (as well as also still chairman) doesn’t have any media experience although knows how to run a large company under the public eye. While Nooyi may not be interested within the job, leaving Pepsi to run a big media company isn’t without precedent. Mike White, who was vice chairman as well as also PepsiCo International CEO as part of his nearly two decades at the company, left the job in 2009 to take over as DirecTV’s CEO.

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