Chipotle Mexican Grill incorporates a completely new plan to improve its food safety protocols — hire the company of which’s already doing of which for Domino’s, KFC along with also Jersey Mike’s.
The burrito chain said Thursday of which will deploy Zenput at more than 2,400 restaurants.
Zenput is actually a mobile platform of which helps restaurants, convenience stores along with also retailers track their operations using a tablet or phone. The software allows managers to assign a checklist of specific tasks to various jobs, like opening or closing the store, food storage or even completely new menu item roll-outs.
Managers verify of which the work has been done along with also can more easily identify if a step is actually missed. Chipotle is actually using the technology to ensure of which all of its food safety procedures are being followed.
The fast casual restaurant has endured many setbacks as a result of several very public foodborne illness outbreaks at its chains since 2015. While Chipotle is actually not the only restaurant to struggle with food safety issues, repeated problems have kept them from the news along with also made investors along with also customers wary.
Diners looking for upscale, healthier burritos expect quality along with also have not been as forgiving of Chipotle’s numerous food safety mishaps. While sales have been improving, a recent outbreak of Clostridium perfringens at a Chipotle in Ohio has Again caused consumers to question the brand’s practices. The foodborne disease occurs when food is actually kept too warm for too long.
Wedbush analysts say their research shows of which sales at the burrito chain were stymied from the third quarter because of of which outbreak.
Still, shares of Chipotle are up more than 65 percent since January, likely the result of rebounding confidence from the chain along with also its completely new CEO Brian Niccol. The former head of Taco Bell, Niccol plans to woo back customers with completely new along with also limited-time menu items as well as faster mobile along with also online ordering along with also a completely new marketing campaign.
He is actually implementing many of the same tactics he used while running Yum Brand’s Mexican chain, hoping of which he can turn Chipotle into more than just a restaurant. He wants of which to become a lifestyle brand.
Chipotle is actually about halfway through updating lighting, painting along with also different fixtures at its locations across the country. The company said of which plans to complete the upgrades by the end of the year.
The company has also extended its hours, opening earlier along with also closing later, along with also is actually testing a “happy hour” with snack items along with also drinks from the afternoon along with also after 8 p.m.