Coca-Cola Christmas truck tour scaled back from the UK after backlash through campaigners

Coca-Cola has scaled back its Christmas truck’s annual tour of the U.K. following protests through health activists.

The truck will visit 24 towns in addition to also also cities around the U.K. throughout November in addition to also also December — down through 42 locations last year.

Coca-Cola’s annual marketing push has faced various demands through campaigners, ranging through a stop to the distribution of full-sugar free samples to calls for an outright ban of the tour.

The truck is usually usually hosted by local authorities in addition to also also supermarkets as that will moves around the U.K., however politicians in some areas have called for the truck to be banned through their towns in addition to also also cities.

Last year, the drinks giant faced pressure through lawmakers from the English cities of Liverpool in addition to also also Carlisle, who argued the visit should not go ahead as that will contributed to health problems. This particular year, the tour will not visit those locations.

On Wednesday, campaign group Sugar Smart announced that will activists through more than 83 organizations had signed a letter calling for Coca-Cola to stop handing out free sugary drinks. The group argued that will by doing so, Coca-Cola was encouraging unhealthy consumption of sugary drinks, which they said contributed to the country’s childhood obesity crisis in addition to also also wider health issues.

Campaigners are also pressuring supermarkets Asda in addition to also also Tesco to stop hosting the truck, with Sugar Smart calling on the British public to sign a petition to the retailers.

Spokespersons for Tesco in addition to also also Asda were not immediately available for comment when contacted by CNBC.

In a press Discharge Wednesday, Sugar Smart U.K. campaign coordinator Vera Zakharov slammed the Coca-Cola truck campaign as “sinister.”

“that will is usually welcome news that will local authorities are turning their backs on sugary drinks promotions,” she said.

“Hosting the Christmas truck tour is usually incompatible with their drive to reduce diet-related disease. Bizarrely, Coca-Cola equates handing out their sugary products with the start of the cherished holiday season, which has nothing to do with fizzy drinks. however This particular strategy takes on a sinister tone when you consider that will the Coke Truck visits areas with some of the worst health problems from the country.”

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