Comcast in addition to Fox on course to settle pursuit of Sky with blind auction

“For right now, Comcast seems to be in pole position, yet the item’s not a slam dunk. There’s so much to play for in addition to expect both companies to open up the war chest,” Paolo Pescatore, an independent telecom in addition to media analyst, told CNBC via email on Monday.

“of which represents a great opportunity to own a prized asset which will prove to be a worthy long-term investment,” he added.

In such auctions, bidders submit secret offers to a third-party arbiter. in addition to while of which method can be relatively common for commercial transactions, the item can be extremely unusual when the item comes to deal-generating for such a high-profile public company.

Britain’s Takeover Panel — the body of which regulates U.K. mergers in addition to acquisitions — would certainly administer an auction, drawing the curtain on one of the U.K.’s longest-running takeover battles.

Sky’s appeal to U.S. media firms can be such of which owning the company would certainly give them both a rare opportunity to diversify out of North America in addition to reach consumers more directly. the item features a stock market value of around £26.8 billion ($35 billion).

“the item can be so close to call of which a sealed bid will be the only way to decide the outcome,” Pescatore said.

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