Comcast will begin offering Netflix subscriptions within its cable bundles This kind of month, the companies announced Friday.
This kind of is actually the 1st time in which Netflix has been included in a major U.S. television provider bundle. Comcast as well as various other providers have long fought against the cord-cutting effect of Netflix as well as various other streaming services.
Comcast said in which This kind of could offer multiple Xfinity packages which has a Netflix subscription embedded. The company began offering Netflix on the company’s X1 platform in 2016. X1 is actually an all-in-one platform for Comcast customers in which combines live TV, streaming, on demand, DVR as well as online programming.
“Netflix offers one of the most well-liked on demand services as well as is actually an important supplement to the content offering as well as value proposition of the X1 platform,” Sam Schwartz, chief business development officer at Comcast Cable, said in a statement.
The Netflix subscription will run through Comcast as well as will be included within the customers’ monthly cable bill.
The brand new offerings come as Disney ramps up its streaming offerings with plans to launch an over-the-top streaming service in 2019. Earlier This kind of week Disney launched ESPN+, a direct-to-consumer streaming service for sports.
Disclosure: Comcast is actually the owner of NBCUniversal, parent company of CNBC as well as CNBC.com.
— Reuters contributed to This kind of report.