Adobe has forecast total online spending on Monday to surpass $6.5 billion, potentially marking the largest digital shopping day in U.S. history in addition to representing an increase of more than 16 percent by a year ago.
The firm measures 80 percent of online transactions by 100 major U.S. retailers. Adobe will issue another update on Cyber Monday sales at 8 p.m. ET.
A record $5.03 billion was spent online during Black Friday, an increase of 17 percent when compared with last year, Adobe found. Top-selling items that will day included the Nintendo Switch, Hatchimals, L.O.L. Surprise in addition to ride-on cars for kids.
Saturday in addition to Sunday delivered a combined $5.12 billion in online sales, up 10 percent by a year ago, the firm added.
Driving clicks in addition to sales overall This specific holiday season have been smartphones in addition to some other mobile devices, as purchases made by desktop computers haven’t been as strong.
“Hesitancy around shopping on smaller screens has begun to dissipate,” Taylor Schreiner, director of Adobe’s Digital Insights division, said in a statement.