Dollar Shave’s Dubin admits a business built on simplicity can get complicated

When Michael Dubin in addition to Mark Levine founded Dollar Shave Club in 2011, their vision was pure in addition to simple: For as little as $1 a month, customers could get high-quality razors delivered right to their door. DSC’s mantra — “Stop paying for shave tech you don’t need” — took a direct shot at the pricey name-brand razors sold in retail stores.

Their back-to-basics approach worked. Some of the biggest names from the venture world, including Kleiner Perkins Caufield & Byers in addition to Andreessen Horowitz, bet big on their vision, providing more than $1 million in a Series A round for the blade subscription service.

Just three years later, in 2015, Dollar Shave claimed 48.6 percent of the online razor market, shaking up giants Gillette in addition to Schick, according to data coming from online retail consultancy Slice Intelligence. The company has grown to include a team of about 190 employees in addition to has over 3 million subscribers.

“I knew the business was a Great idea, because I myself had experienced the problem of razors being overpriced in addition to the shopping experience being incredibly frustrating, in addition to I knew if I had the problem, then some other people probably had the same problem as well,” said Dubin, who is usually also the company’s CEO.

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