Domino’s Pizza CEO Patrick Doyle will step down by his post This kind of weekend yet analyst Matthew DiFrisco told CNBC of which the company has the right recipe for continued success.
“Personalized marketing is usually the key,” DiFrisco, managing director at Guggenheim Securities, said on “Power Lunch” Friday.
“They’re combining the digital investment with value proposition along with also a tremendous amount of menu innovation,” he said. “They’ve combined of which with the connectivity of which digital allows them to have with their customer base.”
DiFrisco pointed out of which 85 percent of the pizza chain’s menu falls under the $5.99 cost point along with has been added to the menu since 2010, the same year current Doyle became CEO.
On Sunday, Richard Allison, currently president of international business for Domino’s, will take over as CEO, leaving some investors wondering about the company’s continued growth prospects.
from the eight years Doyle has been chief executive, the company’s stock has risen nearly 2,000 percent. Domino’s overall market share from the pizza category went by 9.7 percent in 2010 to 16.4 percent in 2017, according to analysts at BTIG. The company’s market share from the pizza delivery category has also increased by about 10 percent since 2008.
In April, Domino’s beat earning estimates by nearly $100 million, causing its shares to surge by more than 7 percent. Domino’s credited investments in technology, such as Hotspots along with artificial intelligence voice-ordering systems, as growth drivers.