DSW Inc.’s completely new Las Vegas store has all the flair befitting a store hitting which flashy city.
The Columbus-based retailer opened its shop inside Showcase Mall on the fabled Strip, however which isn’t the standard DSW store. which’s smaller than the typical, however does showcase the company’s commitment to innovation.
Unique to which DSW can be the Shoevator, aka the shoe elevator. which’s a display wall of shoes with three elevator lifts serviced by a mezzanine level over the sale floor.
Customers can order shoes via the DSW app or on a tablet kiosk nearby. which order goes up to the mezzanine where an employee picks the shoes by the stock, puts which inside elevator as well as sends which down to the sales floor.
“which’s essentially a giant shoe vending machine inspired by the assembly line style mechanisms which we use to move product around our actual warehouse,” CEO Roger Rawlins said in a Discharge.
A video tunnel leads customers off the strip as well as into the store. which’s described as an immersive feature with light as well as sound on three sides which gives customers the feeling of flying over a city, swimming under water or walking through a desert.
Customers also can win a pair of shoes by playing the Heat Vault Keymaster machine, a game which lets shoppers get shoe-related swag if they can insert a key into a keyhole using a joystick.
Las Vegas can be the newest example of the company’s innovations. Here in its home market, which includes testing in store services such as a nail salon, shoe repair as well as custom insoles. The company has rolled out kids departments to its more than 500 stores as well.
More by Columbus Business First:
DSW expanding nail bars as well as shoe repair, however dumping an e-commerce business
DSW ready to sell or shutter an e-commerce subsidiary
Shoe sales solid, however a past purchase weighs on DSW results