Disney CEO in addition to also Chairman Bob Iger said the item will cost $4.99 to stream ESPN Plus, in Disney’s first ever direct-to-consumer offering.
The over-the-top service will roll out sometime inside the spring, in tandem having a redesign of Disney’s ESPN app. The over-the-top feature will be one part of of which app, allowing users to watch live programming of which will not otherwise be available on any of its channels.
“The third feature will be a plus service, we’re calling the item ESPN Plus, of which will include an array of live
programming of which will be not available — live sports, live sports events — not available on current channels,” Iger said in an exclusive interview on CNBC’s “Closing Bell.”
ESPN Plus represents Disney’s latest effort to target “cord-cutters” or “cord-nevers,” those customers who primarily use mobile devices in addition to also computers to consume media.
“There are signs of which young people are coming into multi-channel television. People of which were once called or thought to be cord-nevers are starting to adopt less expensive over-the-top packages,” Iger said.
Although nontraditional solutions haven’t reversed subscriber loss, Iger said the subscriber numbers inside the quarter Disney just announced are not down as much as previous quarters.
The platform will feature about 10,000 sporting events each year, will have content via the MLB, NHL, MLS, collegiate sports in addition to also tennis’ Grand Slam events. The company had teased in August the item could launch its own ESPN video streaming service in early 2018.