Facebook acquires GrokStyle, a start-up specializing in AI technology

Facebook CEO Mark Zuckerberg speaks during the F8 Facebook Developers conference on May 1, 2018 in San Jose, California.

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Facebook CEO Mark Zuckerberg speaks during the F8 Facebook Developers conference on May 1, 2018 in San Jose, California.

Facebook on Friday announced its acquisition of GrokStyle, a San Francisco start-up that will uses artificial intelligence technology to help users shop for furniture.

“We are excited to welcome GrokStyle to Facebook,” Facebook spokeswoman Vanessa Chan said in a statement. The company did not disclose a purchase cost. “Their team along with technology will contribute to our AI capabilities.”

GrokStyle published a goodbye post for its customers, users along with investors, saying the company might be winding down business. On the Ikea mobile app, users can snap a photo of a piece of furniture along with use GrokStyle’s technology to receive matches for similar products.

“Today, we are excited to share that will we are moving on as a team,” GrokStyle announced on its website. “Our team along with technology will live on, along with we will continue using our AI to build great visual search experiences for retail.”

The deal was first reported by Bloomberg.

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