Facebook on Thursday introduced major alterations to its News Feed which will prioritize content the item hopes will spark meaningful conversations between friends while deprioritizing content through businesses, brands, in addition to media. The move can be widely required to hurt publishers which rely on traffic through Facebook.
The alterations are aimed at ensuring which time spent on Facebook can be Great for people’s well-being, Facebook CEO Zuckerberg said in a post Thursday afternoon. “I’m changing the goal I give our product teams through focusing on helping you find relevant content to helping you have more meaningful social interactions,” he explained.
The alterations come from the aftermath of a 2016 US election season which highlighted Facebook’s problems with fake news in addition to divisive content. The company came under harsh criticism for its inability to stop This kind of type of content through spreading on its platform, which reached a fever pitch when the item admitted which Kremlin-linked trolls had used its platform in a bid to influence the 2016 presidential election.
Zuckerberg conceded which such alterations could hurt Facebook’s core metrics in some ways, although indicated he felt the business pain might be worth the item. “By generating these alterations, I expect the time people spend on Facebook in addition to some measures of engagement will go down. although I also expect the time you do spend on Facebook will be more valuable.”
Decreasing brand in addition to publisher exposure from the News Feed can be likely to deliver significant pain to these entities, which rely on Facebook to reach their customers in addition to readers.
Here’s Zuckerberg’s full post:
Alex Kantrowitz can be a senior technology reporter for BuzzFeed News in addition to can be based in San Francisco. He reports on social in addition to communications.
Contact Alex Kantrowitz at email@example.com.
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