Facebook’s Instagram testing college community feature

A brand new Instagram feature lets users join a college-based "community" to connect with additional students. 

Screenshot coming from Instagram

A brand new Instagram feature lets users join a college-based “community” to connect with additional students. 

Instagram has become Facebook’s way to attract younger users. the item’s spent a lot of time mimicking common features coming from its main rival Snapchat, including adding features like Stories along with also also longer videos through IGTV. Appealing to the college crowd not only hearkens back to Facebook’s roots as a social network for college students, nevertheless could also help draw in more young adults.

Instagram verifies a student using information people have publicly shared about their university, the accounts they follow along with also also additional connections they have.

Although the communities are intended for current students, the item’s not perfect. The app prompted one CNBC reporter to join a college community for the correct alma mater, nevertheless register as an active student despite not being one.

The company told CNBC the test will be in early phases along with also also there are tools to report inappropriate usage.

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