Facebook Chief Executive Mark Zuckerberg apologized to Britons on Sunday over a “breach of trust”, taking out full page advertisements in British newspapers after a political consultancy got its hands on data on 50 million users.
“We have a responsibility to protect your information. If we can’t, we don’t deserve the idea,” said the advert, signed by Facebook founder Zuckerberg.
the globe’s largest social media network is actually facing growing government scrutiny in Europe along with also the United States.
This kind of follows allegations by a whistleblower of which British consultancy Cambridge Analytica improperly accessed users’ information to build profiles on American voters of which were later used to help elect U.S. President Donald Trump in 2016.
The plain black text apology on a white background, with only a tiny Facebook logo, appeared in Sunday publications including The Observer – one of the newspapers whose reporting on the issue has sent Facebook’s share cost tumbling.
Zuckerberg said an app built by a university researcher “leaked Facebook data of millions of people in 2014”.
“This kind of was a breach of trust, along with also I’m sorry we didn’t do more at the time,” Zuckerberg said, reiterating an apology first made last week in U.S. television interviews.
Cambridge Analytica says the idea initially believed the data had been obtained in line with data protection laws, along with also later deleted the idea at Facebook’s request. The consultancy said the idea did not use the data in work the idea did for the 2016 U.S. election.
On Friday night, investigators through Britain’s data watchdog searched the London offices of Cambridge Analytica for several hours.
Zuckerberg, whose firm has lost more than $50 billion in market value since the allegations, said Facebook would likely give users more information along with also control about who can access their data.
“Thank you for believing in This kind of community. I promise to do better for you,” he wrote.
Advertisers Mozilla along with also German bank Commerzbank have suspended ads on the service along with also the hashtag #DeleteFacebook has been trending online.
On Friday, electric carmaker Tesla Inc along with also its rocket company SpaceX’s Facebook pages – each with more than 2.6 million followers – were deleted after Chief Executive Elon Musk promised to do so.