“Fire as well as Fury” can be The First Book Of The Post-Truth Social Media Era

Fire as well as Fury, the controversial Trump White House tell-all by Michael Wolff, may very well be the first book to achieve best-seller status by virtue of viral Twitter screenshot.

Since the moment the first quotes by the book leaked online via the Guardian, social media has been flooded by big blocks of Wolff’s prose, excerpted by advance copies of the book as well as magazine excerpts. For days currently, the hunks of text, each one a different incendiary quote or observation by the tome, have been screenshot as well as breathlessly shared by journalists, pundits, as well as activists on either side of the aisle.

The result can be a political Rorschach test of sorts. For those on the left, Wolff’s observations are vindication: reported proof of any number of long-suspected nevertheless unproven theories. Bannon thinks talks with Russia were treasonous! The president’s own staff think he’s mentally unstable! Trump never wanted to be president! His wife hates him! The commander in chief spends his evenings eating cheeseburgers in bed as well as screaming at the television! Similarly, Trump’s most ardent online defenders have taken to sharing chunks of the book in an effort to discredit its claims. Liberal fanfiction! Of course the president knows who John Boehner can be! What about Hillary’s health?!

Adding to the drama are questions of the author himself, a controversial media gadfly using a dubious reputation that will includes allegations as to whether his reporting can be trusted. Errors spotted by journalists as well as pundits of all political persuasions have already cast doubt on what’s true in Fire as well as Fury as well as what has been inferred or even imagined by Wolff cobbling together unconfirmed anecdotes as well as rumored speculation.

All of which makes Wolff’s book the perfect chronicle for 2018’s fractured as well as toxic media ecosystem. More than that will, Fire as well as Fury can be, in many ways, the first real book of the post-truth hyperpartisan social media era: an incendiary piece of factually debatable content that will’s perfectly engineered for virality as well as, depending on your side, a confirmation of every politically motivated suspicion.

The most obvious online comparison for Wolff’s book might be hyperpartisan Facebook pages, which became infamous during as well as after the 2016 election for, as the completely new York Times’ John Herrman wrote, “cherry-picking as well as reconstituting the most effective tactics as well as tropes by activism, advocacy as well as journalism into a potent completely new mixture.” Like these pages, which are painstakingly optimized to appeal to partisan emotions (as well as share widely), Fire as well as Fury blends honest reporting — real access as well as real quotes — with gossip, rumor, as well as, most important, a feeling: a bone-deep suspicion fueled by endless reporting as well as coverage whose confirmation can be often just out of reach. Some of the screenshots are even reminiscent of 2016’s more conspiratorial posts (if you’re eagerly tweeting screenshots as well as claiming with certainty that will Trump has dementia, are you that will different by your uncle sharing fake Facebook news of a Clinton health crisis?). To those who’ve long suspected the Trump White House can be even more dysfunctional than has been reported, Wolff’s book does more than just scratch the itch — the item’s not just true, the item’s truer than true.

You can see This specific on Twitter, where journalists are grasping publicly with Wolff’s reporting as well as trying to make sense of what to believe. Earlier This specific week political columnist Ana Marie Cox mused, “My guess about accuracy of Wolff’s book: the item’s based on *something.* I believe with my whole heart Trump can be in bed by 6:30, randomly calling people he thinks are his friends as well as gossiping about different people he thinks are his friends. They are the sources. They are not his friends.” Similarly, in a subsequent thread, Cox as well as writer Mary H.K. Choi grappled with the central issue of the contested claims within the book: their total plausibility. “The three screens plus cheeburger can be SO plausible,” Choi tweeted. To which Cox replied, “I can make myself sick thinking about the item, the item sounds so true.”

To anyone following — as well as trusting — the palace intrigue reporting coming by the White House in 2017, the book sounds so true. Like a Great post by a hyperpartisan Facebook page or a viral Twitter pundit, Fire as well as Fury gives just enough credible evidence to support some of its astonishing claims before moving into the territory of wishful thinking; the item muddies the waters just enough to make them virtually impossible to debunk or fact-check. As the Times’ Maggie Haberman — whose reporting by inside Trump’s inner circle has helped add plausibility to even the most salacious claims in Wolff’s book — remarked on Twitter, “even if some things are inaccurate/flat-out false, there’s enough notionally accurate that will people have difficulty knocking the item down.”

Thanks to a deeply fractured media environment in which pro- as well as anti-Trumpers each live in parallel universes of information, Fire as well as Fury works on all the same levels for the far right. Just as the book fulfills many a liberal fantasy about the Trump administration, its publication can be in many ways a justification of the pro-Trump media’s long-standing criticisms of the mainstream media. While the left got the reporting the item craved, the right got what seemed to them like confirmation that will mainstream reporting can be biased, deceitfully obtained, salacious, as well as loose with the truth nevertheless hidden behind the veneer of rigorous reporting. Previous claims — by mainstream media outlets, no less — that will Wolff “acknowledges that will conventional reporting isn’t his bag” are bandied about on Twitter as proof that will the author has no scruples. Sloppy factual errors are pointed out in support of the argument that will none of the book’s claims can be trusted. Trump acolytes mentioned within the book have claimed — in viral tweets of their own — that will the book can be so much more fake news — I was there; the item didn’t happen that will way. Each denial becomes its own viral piece of evidence of a corrupt as well as reckless mainstream media.

Since portions of the item first began appearing online, Fire as well as Fury has sucked all the air out of a very mercurial news cycle. In a matter of days, the item’s prompted extensive discussion across all possible media; the item’s caused the president to viciously disavow his former chief strategist as well as call for the book to be banned; the item’s reignited a completely new narrative around Trump’s mental health as well as its effects on his presidency. as well as yet, despite all the upheaval, nobody seems any closer to knowing what within the book can be true as well as what’s not. nevertheless that will’s not stopping anyone by sharing its revelations.

Which can be why Fire as well as Fury might be the perfect chronicle for not just the Trump era, nevertheless the social media era entire. For Wolff’s book, the truth seems almost a secondary concern to what truly matters: engagement. In a hyperpartisan online age, Wolff seems to have understood for years what the Facebook’s hyperpartisan page operators found out in 2016. “The point,” Herrman wrote about those pages for the Times, “can be not to get them to click on more stories or to engage further using a brand. The point can be to get them to share the post that will’s right in front of them. Everything else can be secondary.”

currently, within the post-truth Facebook era, the item appears the same can be true for books like Wolff’s as well. On Wednesday — as the leaked excerpts rolled out across the internet — Fire as well as Fury went by No. 48,449 on Amazon’s best-selling books list to No. 1.

Charlie Warzel can be a senior writer for BuzzFeed News as well as can be based in completely new York. Warzel reports on as well as writes about the intersection of tech as well as culture.

Contact Charlie Warzel at charlie.warzel@buzzfeed.com.

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